It all started with a pair of jeans that ghosted my daughter’s ankles and a trial room tantrum that could win an Oscar.

YoungnCool (YnC) born from one mom’s meltdown, her teen’s sass, and a mission to rescue India’s girls from tragic fits and basic fashion. This is the real (and slightly chaotic) story of how we turned drama into denim, tantrums into trends, and built a brand that actually gets growing teens.

Spoiler: It’s funny, fierce, and fashionably rebellious. 💅🎉